to remove filters'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
Tesco trials Clubcard tie-up with LivingSocial
12 Mar 2012 | by Ed Owen
The pilot links Tesco's Clubcard with LivingSocial's daily deals feature, which is city-specific. The trial launched in Sheffield last week, supported with ads in the local press. A LivingSocial spokesman said: "We wanted an area that has a good few Tesco stores, so we could match Tesco's drive to help ...
Sofa retailer to push 'test drive' app
01 Feb 2012 | by Matthew Chapman
will also be promoted by press activity, which will encourage readers to buy and download the app from ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
on TV, radio and in the press are much more about letting the customer know about our product offering ...
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
when the consumers press the button they get something delivered. There's no doubt ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...
BP enters 'daily deals' fray with retail voucher site
06 Sep 2011 | by Sarah Shearman
of press ads to mark the one-year anniversary of the explosion on the Deepwater Horizon oil rig in a bid ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
