30 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
23 May 2012
| by Matthew Chapman
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA).
Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
03 Apr 2012
| by Matthew Chapman
by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...
02 Apr 2012
| by Daniel Farey-Jones
Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games.
The ads read: "The new driverless Running Coach feature ...
. The Famous Grouse used a press ad to showcase a new whisky called The Famous Goose, to which it convinced a ...
30 Mar 2012
| by Matthew Chapman
Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish.
The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
13 Mar 2012
The press and radio campaign features Princess Xenia Gabriela Florence Sophie Iris of Saxony. She was invited to use Ikea s quick, easy and free mattress guide (www.ikea.co.uk/mattressguide) to discover the perfect mattress that complemented her sleeping habits. ...
13 Mar 2012
| by Daniel Farey-Jones
is handled by Manning Gottlieb OMD.
The campaign will be amplified by press ads tomorrow in Metro, Times ...
12 Mar 2012
| by Daniel Farey-Jones
Ikea is pushing its mattress range with press ads featuring a real-life princess and radio activity...and dull chore".
The press ads follow a genuine princess, Princess Xenia Gabriela Florence Sophie Iris ...
07 Mar 2012
| by Matthew Chapman
.
The latest press campaign run by Asda contained the claim, "only one supermarket is always 10% cheaper", a ...
the two press ads, which ran in September and October, in their current form.
An Asda spokespeson said ...