to remove filtersGame and Gamestation brands survive following acquisition
02 Apr 2012 | by Matthew Chapman
press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...
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'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
), with that much press, to equal job done, is becoming less of a percentage of the overall planning thinking ...
Tesco hit by fourth consecutive UK sales drop
08 Dec 2011 | by Sara Kimberley
significantly for hard-pressed families and we are now being rewarded with stronger food volume growth. "We ...
The high street is dead, long live the high street
08 Dec 2011 | by Lucy Fligelstone
. By embracing these, it can survive and prosper. Radio did not kill the press, television did not kill radio ...
ZenithOptimedia upgrades UK advertising outlook for 2011
05 Dec 2011 | by Arif Durrani
have failed to spend as much in the press as they have in previous years, down 4% year on year, while ...
Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
and tokenistic gestures it's a paradigm shift." A separate review of the national press by the agency ... that had received positive press coverage on their ethical records. ...
Driving value from promotions
30 Jun 2011 | by Rod Street
. It s not all bad news for national brands though. The growth in promotional offers has pressed back on retailer ...
Argos hit by fall in consumer electronics sales
09 Jun 2011 | by John Reynolds
press during the period, but failed to lift sales, which reached 817m, down 9.6% on the year. While ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
