The high street is dead, long live the high street
08 Dec 2011 | by Lucy Fligelstone
. By embracing these, it can survive and prosper. Radio did not kill the press, television did not kill radio ...
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Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...
Nike: Write the future campaign
07 Sep 2011 | by Ed Elworthy, Global Football Brand Communications Director
with advertising and creative trade press and we could only engage at Nike s discretion, after their exclusives ran ...
Driving value from promotions
30 Jun 2011 | by Rod Street
. It s not all bad news for national brands though. The growth in promotional offers has pressed back on retailer ...
PayPal sues Google over mobile payment trade secrets
27 May 2011 | by Daniel Farey-Jones
PayPal decided to go public with the lawsuit , which alleges its key mobile executive Osama Bedier took trade secrets to Google, on the same day Bedier unveiled its new Wallet service to the press . It accuses Bedier and Google of misappropriating PayPal trade secrets by disclosing them within Google ...
BR Video: Is Burger King or McDonald's the home of value and quality?
10 Nov 2010 | by Daniel Farey-Jones
, and is "slightly healthier" because they grill the beef, in the words of Edith, a 32-year-old press officer ...
Television: LateRooms.com looks to TV to become 'go to' choice
29 Sep 2010 | by Thinkbox
.com would become "out of sight, out of mind". While it had used PPC, press and digital campaign elements ...
The X Factor to launch online branded content shop
22 Sep 2010 | by Maisie McCabe
, encompassing PR, online, social media and press advertising. Very.co.uk launched in 2009 and sells clothes ...
'Get a new agency Asda' advises Sainsbury's marketing chief
15 Dec 2009 | by James Quilter
The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...
Aldi launches tactical ads on back of government tax rises
10 Dec 2009 | by James Quilter
-related tactical marketing. Asda, Tesco, M S and Morrisons all ran press ads this morning based around money ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
