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Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

was director of corporate affairs and corporate responsibility. TLG, led by Michael Portillo's former press ...

Trend report: Can media help save the high street?

01 Feb 2012 | by Mark Banham

), with that much press, to equal job done, is becoming less of a percentage of the overall planning thinking ...

Specsavers claims victory after two-year battle with Asda

01 Feb 2012 | by Matthew Chapman

claim against Walmart-owned Asda and has taunted the supermarket with a press release titled 'Asda ... was to issue a press release saying that we would have to sue them as they would not back down so we did ...

Sofa retailer to push 'test drive' app

01 Feb 2012 | by Matthew Chapman

will also be promoted by press activity, which will encourage readers to buy and download the app from ...

What marketers can learn from Barbie

01 Feb 2012 | by Nicola Clark

through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

on TV, radio and in the press are much more about letting the customer know about our product offering ...

Blockbuster launches 'most aggressive' customer acquisition drive

20 Jan 2012 | by Matthew Chapman

Blockbuster is looking to win back old customers and attract new customers with the promotion, which will run until at least the end of the month and will be advertised through press and radio activity. Bryn Owen, head of marketing at Blockbuster, said the drive was "not specifically" a reaction ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

11 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Sainsbury's and DCMS chiefs launch 2012 School Games

10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

FindaProperty rolls out £5m rapping campaign

09 Jan 2012 | by Gemma Charles

The campaign by Beattie McGuinness Bungay kicked off yesterday (8 January) on TV and will also run across press, experiential and digital. In a bid to differentiate itself from the rational messaging used by rival Rightmove, the FindaProperty TV ad features an everyman character rapping at super ...

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