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As a woman who earns her living from planning and buying press media, it s difficult to place...As a woman who earns her living from planning and buying press media, it s difficult to place myself wholly in the shoes of a reader - one of those millions of people who go ah, er, um and then grab a shrink-wrapped collection of ads and editorial before getting on with their lives. As a ...
Having spent the formative years of my media career within direct marketing and, more recently, as the press director at three top media buying points, I've been rather well-placed to witness what ... press as saying: "If it were up to me, customer magazines would appear on all my plans." Hasty words, I ...
, the press director at MediaCom, claims to be more in the target market of Conde Nast Traveller than of Best ...
It seems like an odd time for The Mail on Sunday to launch its Money magazine. Financial advertisers are cautious at the moment and most of the personal finance advertising knocking around is for credit cards, mortgages, loans - things that are trying to get people more in debt. However,...
Vive lands on my desk boldly claiming that 'there is life after marriage'. Judging by the scary front cover, I'm not so sure. A bi-monthly from New Era Publishing (whose PR company is appropriately based in Bleeding Heart Yard), which promises to provide all you need to know about divorce. The cover...
The new world order has demanded reappraisal of traditional publishing businesses as companies such as IPC and Emap begin to tag themselves as content providers in a bid to enhance their value.
I liked Glamour and so had high hopes for the online version. It wasn't disappointing - it does build well from the magazine format and it's easy to use with no tedious log-in procedure. Although it borrows most material from the mag, it provides enough extras to be worth the visit....
Steve Goodman reviews four of the biggest circulating customer magazines and asks whether they manage to fulfil their remits to both their readers and their advertisers.
At first glance the "new look" She magazine seems remarkably familiar. Yes it's cleaner, with more sections, but the overall change is in the editorial tone. Unquestionably it's a more "organised" read, the magazine flows well and is less "bitty". Eve Cameron's style (ex-Cosmopolitan, Health...
If I hadn't been asked to comment on Loaded's revamp, I probably wouldn't have even noticed the changes. But if you look really closely, you'll see this month's issue has had a facelift. The original lads' mag has tucked away some of the boring bits that nobody ever read and, they claim,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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