Media Relations: Contact Book Update
18 Mar 2005
PRESS
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Media choice: First
17 May 2006 | by Toby Brown, Press planner and buyer, Starcom
canny in developing First, a weekly news title targeting women who feel that the national press fails
Presswatch: Stella Artois - 'Live film'
03 Aug 2005 | by Alex Randall, Head of press, Vizeum UK
media sectors, it is refreshing to see a press campaign that is absorbing, intelligent and interactive...the national press as a news story, it normally needs to have contravened the bounds of legality, ad guidelines ...
MEDIA: PRIMA - AN EXPERT'S VIEW. The relaunched Prima looks a lot better but could still do with sharper content
08 Sep 2000 | by JULIA BEAN, the press director at Carat
As a woman who earns her living from planning and buying press media, it s difficult to place...As a woman who earns her living from planning and buying press media, it s difficult to place myself wholly in the shoes of a reader - one of those millions of people who go ah, er, um and then grab a shrink-wrapped collection of ads and editorial before getting on with their lives. As a ...
Presswatch: Toyota - 'Car range'
25 Aug 2004 | by Andrew Power, Head of press, Starcom Mediavest
When I was asked to write an article on one of the top 20 press spenders of July (retailer heaven.... After all, press is only a tertiary medium if you treat it as one. I'd like to see more car ... , where readers' interests will be at their maximum and press buyers can strike deals. Make your brands ...
Presswatch: Ford - 'Drive for value'
26 May 2004 | by Adrian Pike, Press buying director, Starcom Motive
. It is hard to differentiate the ad from similar executions from Renault, Rover and Citroen. Does a press ... ,495, as the Ford ad does? This ad shows that the national press car market is in danger of becoming mere ... commodity decision? No amount of good press buying seems to generate a point of difference. In reality ...
MEDIA CHOICE/NOVA
11 May 2000 | by CAROLINE SIMPSON, Head of press, Zenith
section is scary, amusing and honest, not words you d associate with the press release pap usually ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
