Media choice: City AM
21 Sep 2005 | by Dominic Williams, Press director, Carat
on the latest development in exciting times for the capital's press environment and the print arena in general ...
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Presswatch: NS&I - 'Premium Bonds'
01 Sep 2005 | by Tim Caira, Press director, PHD
, and has been shouting about it in the national press....-risk investment? Both colour and monochrome ads are included in the press advertising, with pages and broken ... of the national press. Bold headlines announce the two monthly jackpots, with bullet points emphasising ... . As a medium, the national press is perfectly suited to this kind of advertising. Monochrome ads ...
Media choice: The Sunday Times
15 Jul 2008 | by Mike Parfitt, Press executive, Carat
When I first heard about The Sunday Times undergoing a redesign my instant response was: 'Is it going tabloid'? I have always struggled with broadsheets, finding the size cumbersome. Sadly for me, this aspect remains unchanged.
Media choice: Elle
05 Feb 2008 | by Jo Cronk, Press manager, PHD
In recent years, women have begun consuming magazines differently.
Media choice: Source
01 Nov 2006 | by Sarah Howard, Press manager, Initiative
Source is a new customer magazine from greenbee - the recently launched direct-services company from John Lewis Partnership.
Media choice: ASOS.com
04 Oct 2006 | by Tony Giordani, Press manager, Vizeum
Mischa Barton on the cover of any magazine usually gets a thumbs up from me.
Media choice: Wallpaper 10th anniversary issue
27 Sep 2006 | by Natalie Allsop, Press director, ZenithOptimedia
It was an appropriately sophisticated start.
Media news: Media choice - Thelondonpaper
13 Sep 2006 | by Vanessa Doyle, Press manager, Initiative
Last week saw the launch of thelondonpaper, which I am pleased to say is surprisingly different to anything else in the daily newspaper market.
Media choice: Fashion Inc
19 Apr 2006 | by Chris Davies, Press manager, ZenithOptimedia
Following the shoulder-popping experience of carrying this magazine home, one indelible fact struck me: I would never buy this title - and while I'm confident people will, I would struggle to describe who they might be.
Media choice: Real People
25 Jan 2006 | by Chris Arnold, Press manager, ZenithOptimedia
Real People shares the palette of a number of recent launches, with fluorescents to the fore.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
