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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

puzzle otherwise the pieces often won t fit together or won t create a pretty picture! Appoint a ...

Public Affairs: Soap Box - Simon Redfern, partner, Pagefield

01 Jun 2012

But none of them ever had the misfortune to be accused of 'winning a gold medal in chillaxing'. This ongoing briefing against the Prime Minister, which emerged in Francis Elliott's book, Cameron: Practically a Conservative, is an odd thing. The book contains a pretty punchy section on Cameron's weekend ...

My Desk: Moray Maclennan

31 May 2012

pretty local with the wedding in Regent's Park and Portland Place. Other photos: Mia (6), 11, and Kit (7 ... an almost constant presence on my desk. I have had a pretty severe caffeine habit ever since I gave up ...

All about ... Newsworks

31 May 2012

, appointed in January, took up his position in mid-February. The NMA had been pretty good at talking up ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...

Brand Manager of the Week: Andy Irving

30 May 2012

' is pretty timeless. Do you have a marketing mentor? Stephen McGill, our director of entertainment ... ... If you weren't you, who would you be? Simon Cowell. I can't sing for s**t, but am pretty judgemental ...

We'll call you: BMW

30 May 2012

of the Olympic cars. Mktg That's pretty cool. BMW I know one of the 3 Series is an Olympic car ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

opportunities over your television experience is pretty compelling, both for consumers and brands. For me ...

Sheba 'follow your passion' by AMV BBDO

28 May 2012

In the spot, the actress Eva Longoria dances round a house and prepares a bowl of Sheba for her cat. Longoria said: "I was thrilled when I read the script to learn the ad would incorporate one of my most liberating passions dancing. The way the commercial is shot is pretty mischievous as ...

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