Environmental Defence 'try to look pretty without poisoning yourself' by Open, Toronto
10 Jan 2012
Environmental Defence has released TV and online ads alerting Canadians to toxins in cosmetics.
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Pretty Polly 'pow' by BMB
17 Oct 2011
Pretty Polly's new ad campaign, by Beattie McGuinness Bungay, stars the pop star Jessie J.
Pretty Polly 'hunt for legs 11' by BMB
21 Feb 2011
Pretty Polly, the tights manufacturer, has launched a campaign created by BMB, to find 'Pretty Polly's Legs of 2011'.
Pretty Polly 'love legs' by Beattie McGuinness Bungay
26 Feb 2009
Pretty Polly's first TV and cinema campaign in six years, directed by Rankin, promotes the launch of its Love Legs cosmetics range. The cinema ad, created by Beattie McGuiness Bungay, will break during the launch of the movie 'Sex and the City'. It opens with a close-up of a pair of bare female...
Pretty Polly initiates strategic review
19 Dec 2002 | by TANIA MASON
Sara Lee Courtaulds has kicked off a strategic review of the identity for its flagship Pretty Polly brand, as it aims to target it at a younger 20- to 35-year-old audience.
Pretty Polly plans bra campaign
25 Feb 1999 | by IAN DARBY
The team that gave the UK the Wonderbra is now planning a pounds 7m launch of a new bra for Pretty Polly, better known for its tights.
TBWA launches Pretty Polly knickers
30 Oct 1998 | by CLAIRE COZENS
Pretty Polly is launching its new range of knickers, Pretty Polly Niks, with a campaign that aims to define the ideal bottom in the same way that Wonderbra defined the ideal cleavage.
ADVERTISING & PROMOTION: Pretty Polly poster
18 Sep 1997 | by DRAYTON BIRD, who runs the Drayton Bird
Pretty Polly is launching a risque new poster campaign for its new range of tights called Secret Slimmer. The poster features a model that is clad in a little black dress which then strips and shows off the legs on the giant poster. The campaign, devised by GGT, is to launch later this week in London...
Media News brief: Pretty Polly unveils poster
29 Nov 2006
Pretty Polly, the hosiery brand, has unveiled a risque 64ft-high poster, which it claims is the UK's tallest billboard. The ad features supermodel Anna Tokarska.
Equinox in deal with Pretty Polly
21 Nov 2006 | by Media Week
Publicis agency Equinox has been handed a £500,000 project to run a billboard campaign for UK-based hosier Pretty Polly.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
