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Pretty Polly plans bra campaign

The team that gave the UK the Wonderbra is now planning a pounds 7m launch of a new bra for Pretty...for Pretty Polly, better known for its tights. Brian Duffy, managing director of Pretty Polly ... and 50s Technicolor style , Pretty Polly said they will be targeted at women who have suffered ... in the ads will be unknown. Both Pretty Polly and Playtex are owned by US consumer products giant ...

Pretty Polly initiates strategic review

Sara Lee Courtaulds has kicked off a strategic review of the identity for its flagship Pretty Polly...The review encompasses both Pretty Polly lingerie and hosiery, and will bring the visual identity ... marketing role overseeing all three brands: Pretty Polly, Aristoc and Courtaulds socks (Marketing, July 4 ... , Miles Calcraft Briginshaw Duffy, to create advertising for Pretty Polly, after 18 months without ...

ADVERTISING & PROMOTION: Pretty Polly poster

Pretty Polly is launching a risque new poster campaign for its new range of tights called Secret...Pretty Polly is launching a risque new poster campaign for its new range of tights called Secret Slimmer. The poster features a model that is clad in a little black dress which then strips and shows off the legs on the giant poster. The campaign, devised by GGT, is to launch later this week ...

Pretty Polly set for lingerie push

Sara Lee, the company behind the high-profile Wonderbra relaunch, is planning to move its Pretty...Polly hosiery brand into the lingerie market with a major launch this autumn. Pretty Polly ... , in which it has lost share to own-label. The launch will mean Pretty Polly will be competing against the Playtex brand, also owned by Sara Lee. However, it is thought that Pretty Polly ...

THIS WEEK: Posters uplift at Pretty Polly

Pretty Polly hopes to change the way women think about hosiery, with an innovative poster campaign...Pretty Polly hopes to change the way women think about hosiery, with an innovative poster ... of legs sporting Pretty Polly tights, managing director Brian Duffy is trying to create as much of a ... s controversial Hello Boys campaign celebrated women s sexuality, Pretty Polly is trying to inject some ...

Pretty Polly takes on Miles Calcraft

Sara Lee Courtaulds has appointed Miles Calcraft Briginshaw Duffy to handle its flagship Pretty...Karan legwear as well as Pretty Polly. The combined advertising spend is £2m. The decision follows a ... director of Aristoc, said there was currently some confusion surrounding the Pretty Polly brand as people ... more targeted audience . Pretty Polly parted company with its ad agency of four years TBWA ...

Media News brief: Pretty Polly unveils poster

Pretty Polly, the hosiery brand, has unveiled a risque 64ft-high poster, which it claims is the UK

STOP PRESS: Pretty Polly defends poster ad

Pretty Polly has defended an interactive bus shelter poster ad for its underwear, which was branded

STOP PRESS: Pretty Polly md leaves

Kay Downs, managing director of hosiery and lingerie brand Pretty Polly, has left the company. A source at Pretty Polly said Downs had not yet been replaced, Neither has James Turton, who left his position as marketing director earlier this month. ...

Pretty Polly ends work with TBWA in brand rethink

Pretty Polly, the lingerie brand renowned for its racy ad campaigns, is parting company with its...Pretty Polly, the lingerie brand renowned for its racy ad campaigns, is parting company with its ... , and that Pretty Polly is temporarily abandoning an above-the-line spend in favour of concentrating on a strategic project over the next six months to define the future direction of the brand. Pretty Polly marketing ...

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