25 Feb 1999
| by IAN DARBY
The team that gave the UK the Wonderbra is now planning a pounds 7m
launch of a new bra for Pretty...for Pretty Polly, better known for its tights.
Brian Duffy, managing director of Pretty Polly ...
and 50s
Technicolor style , Pretty Polly said they will be targeted at women who
have suffered ...
in the ads will be
unknown.
Both Pretty Polly and Playtex are owned by US consumer products giant ...
19 Dec 2002
| by TANIA MASON
Sara Lee Courtaulds has kicked off a strategic review of the identity for its flagship Pretty Polly...The review encompasses both Pretty Polly lingerie and hosiery, and will bring the visual identity ...
marketing role overseeing all three brands: Pretty Polly, Aristoc and Courtaulds socks (Marketing, July 4 ...
, Miles Calcraft Briginshaw Duffy, to create advertising for Pretty Polly, after 18 months without ...
18 Sep 1997
| by DRAYTON BIRD, who runs the Drayton Bird
Pretty Polly is launching a risque new poster campaign for its new
range of tights called Secret...Pretty Polly is launching a risque new poster campaign for its new
range of tights called Secret Slimmer. The poster features a model that
is clad in a little black dress which then strips and shows off the legs
on the giant poster. The campaign, devised by GGT, is to launch later
this week ...
23 Apr 1998
| by JOHN TUCKER
Sara Lee, the company behind the high-profile Wonderbra relaunch,
is planning to move its Pretty...Polly hosiery brand into the lingerie
market with a major launch this autumn.
Pretty Polly ...
, in which it has lost
share to own-label.
The launch will mean Pretty Polly will be competing against the Playtex
brand, also owned by Sara Lee. However, it is thought that Pretty Polly ...
10 Oct 1996
| by JULIAN LEE
Pretty Polly hopes to change the way women think about hosiery, with an
innovative poster campaign...Pretty Polly hopes to change the way women think about hosiery, with an
innovative poster ...
of legs sporting
Pretty Polly tights, managing director Brian Duffy is trying to create
as much of a ...
s controversial Hello Boys campaign celebrated
women s sexuality, Pretty Polly is trying to inject some ...
15 Aug 2002
| by BEN BOLD
Sara Lee Courtaulds has appointed Miles Calcraft Briginshaw Duffy
to handle its flagship Pretty...Karan legwear as well as Pretty Polly. The combined
advertising spend is £2m. The decision follows a ...
director of Aristoc, said there was
currently some confusion surrounding the Pretty Polly brand as people ...
more
targeted audience . Pretty Polly parted company with its ad agency of four years TBWA ...
29 Nov 2006
Pretty Polly, the hosiery brand, has unveiled a risque 64ft-high poster, which it claims is the UK
07 Nov 2002
Pretty Polly has defended an interactive bus shelter poster ad for its underwear, which was branded
20 Dec 2001
Kay Downs, managing director of hosiery and lingerie brand Pretty
Polly, has left the company. A source at Pretty Polly said Downs had not
yet been replaced, Neither has James Turton, who left his position as
marketing director earlier this month.
...
11 Jan 2001
Pretty Polly, the lingerie brand renowned for its racy ad campaigns, is parting company with its...Pretty Polly, the lingerie brand renowned for its racy ad campaigns, is parting company with its ...
, and that Pretty Polly is temporarily abandoning an above-the-line spend in favour of concentrating on a strategic project over the next six months to define the future direction of the brand.
Pretty Polly marketing ...