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DIARY: Ruby’s attitude is a world away from the catwalk

The Body Shop s PR team tackled what many would consider to be a pretty tough job last week...The Body Shop s PR team tackled what many would consider to be a pretty tough job last week. It s a challenge at the best of times turning a character into a celebrity personality, but what do you do when your client is a mannequin? And the task gets even harder when your mannequin ...

DIARY: Marbles man has his shot but fails to bag crooks in jewel heist

Life at hi-tech agency Marbles is usually pretty sedate due to its sleepy location on the banks...Life at hi-tech agency Marbles is usually pretty sedate due to its sleepy location on the banks of the Thames in Henley. However, the peace was shattered last Monday when account manager Matt Selby heroically intervened during a diamond robbery. Selby had popped down to Henley s Duke Street for a ...

Media Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry

, pretty useful here. If the promotions team at the club have just signed up a DJ to play there, the magazine has a pretty good chance of securing an exclusive interview. Haldane herself has a strong ... . Pretty much my first day on Jackie I realised I wasn t going to make it as the BBC s war reporter, she ...

How has Tesco got away with it for so long?

, the Association of Convenience Stores is mounting a pretty convincing argument about how Tesco is taking over ...

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

. Wal-Mart is the biggest retailer in the world, renowned for sourcing pretty much anything from ... is differentiation either towards quality or value. Waitrose isstill sitting pretty, but it is the likes ...

The reluctant entrepreneur - Tim Waterstone has a knack for attracting headlines and this looks set to continue as his HMV Media Group prepares to compete with US rivals

, it means we are starting from a pretty powerful position. Under the terms of the deal ... at an early stage in their career, using words like empowerment . I would have thought it is pretty ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

. Some of the marketing and PR was pretty good at the outset, says Nick Leonard, head of creative ...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

of the time, you d think it was pretty lousy. Unfortunately, those sort of experiences are commonplace ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.