COMMENT: PLATFORM; Consumer PR must outsmart the hi-tech mob
19 Jul 1996 | by ALAN WELSMAN
for agencies to help launch the Sony PlayStation it became pretty apparent that finding an agency that could ...
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MEDIA PROFILE: Strictly for the PC - Jan Howells, editor, Computer Active
27 Feb 1998 | by STEPHEN ARMSTRONG
The problem with many computer magazines is pretty much the same as the problem with computers...The problem with many computer magazines is pretty much the same as the problem with computers. They are impenetrable to all but a well-informed few. For all those people who swear at the bizarre error messages ... alongside the PC, such as video on demand and digital TV. It s also going to carry some pretty ...
News analysis: The PC 'bad boy' shows soft side
13 May 2005
, creative vice-president at technology PR agency Lewis Communications, says: 'Dell has been pretty ...
Aiming for the tallest poppy: Microsoft may be the business success of the decade but its dominance of the market has led to a PR backlash from some quarters. Lexie Goddard reports
06 Mar 1998 | by LEXIE GODDARD
and it would be easy to hit a sore spot, he states. The PR is pretty controlling. Text 100 (Microsoft s UK ...
FOCUS: ELECTRONIC PUBLISHING - Screening new forms of client contact/Publishing electronically is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates
11 Jul 1997 | by NICK PURDOM
. In the first three months 1,000 were sold, which in a niche market is pretty impressive. Key ...
FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France
08 Jan 1999 | by STEPHANIE FRANCE
you use one pretty heavily at work. If an agency wants to influence home PC users, it is already ...
TOP 50 HI-TECH PR: Booming trade gives net gains
28 Jun 1996 | by TOM DAWN AND KATE NICHOLAS
, in a year when overall fee income dropped by five per cent. I m pretty pleased, says UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
