Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
shorthand, a method of giving entertaining, personalised responses in both public and private conversations ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
1,355 346 1009 (+292%) Healthcare 18,140 11,159 6981 (+63 ... %) Healthcare 23,178 13,937 9241 (+66%) Industrials 272,373 196,624 75749 (+39 ... in the industrial, basic materials, healthcare, general financial, and real estate sectors. Of course ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
. 'Our agency relationships have also helped us to use private exchanges to unlock premium publishers ...
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
, claimed Sorrell, has won three out of three pitches including healthcare and consumer giant ...
Taming the data deluge
05 Apr 2012 | by David Benady
based on details consumers thought were private - which, he argues, can make digital marketing appear ...
Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
did not want a social experience when watching TV, because for them it was a private experience ...
All about ... Twitter's sixth birthday
22 Mar 2012
subsequently worked with a further 60 or so advertisers. As a private company, it doesn't disclose detailed ...
National Lottery 'hero's return' by AMV BBDO
06 Mar 2012
The inspiration for the TV commercial is Private Jack Jennings, a veteran who fought in Burma, and was able to return there in 2010 thanks to money raised by National Lottery players. ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
with Pat Sharp as part of its push to increase awareness of its private health insurance services.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
