National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
in October . Richard Desmond's Health Lottery launched as a private competitor to the National Lottery ...
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Taming the data deluge
05 Apr 2012 | by David Benady
based on details consumers thought were private - which, he argues, can make digital marketing appear ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Clarins Group, the private cosmetics company, has launched a UK online store as part of a global
Warner Leisure Hotels launches new TV ad
03 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
is a private company, which also owns Butlin's holiday parks. Follow Loulla-Mae Eleftheriou ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
privately that the industry is becoming too focused on 'meaningless metrics' at the expense of creativity ...
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm Carlyle Group in June this year, for 1bn. The sell-off was part of Aviva s strategy to focus on its insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns ...
CREATIVE STRATEGY: You have junk
29 Sep 2011 | by Simon S Kershaw
and the private club in Soho!); Brand Republic; D AD; The University of Sheffield Alumni; TravelZoo; Wimbledon ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
a majority stake to private investors in 2008, having written-down the value of the business ...
CREATIVE STRATEGY: Shameful AV campaigns show why we need real political reform
05 May 2011 | by Simon Kershaw
is that most countries don t have AV, so that must be a bad thing. As Private Eye editor Ian Hislop pointed ...
Andrew Walmsley on Digital: Privacy is a case of respect
14 Apr 2011 | by Andrew Walmsley
concerns that we're placing our private lives in the hands of both commercial organisations and governments ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
