RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
review being run by the US private equity company's procurement team. Last year, Aviva sold the RAC ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
declined to comment on the review, is part of the private-equity group Acromas Holdings and is a sister ...
FA seeks sponsors for English National Football Centre
09 Nov 2011 | by John Reynolds
suite. The FA is due to announce its healthcare partner within a week. The venture is being led ...
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm Carlyle Group in June this year, for 1bn. The sell-off was part of Aviva s strategy to focus on its insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns ...
Private View: Leon Jaume and Andy Nairn
17 Aug 2011
. After all, there are only so many times you can read Private View from the perspective of the columnist ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
days of sessions, public and private meetings, parties and workshops on offer, brands seem to attend ...
Rapier picks up £7m advertising account for RAC
07 Jul 2011 | by Sara Kimberley
service businesses in the UK." Last month, Aviva sold RAC for 1bn to the US private equity company ...
Auto Trader launches £2.5m ad campaign
04 Jul 2011 | by Oliver Luft
is itself owned by a joint partnership between Guardian Media Group and private equity firm Apex. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
