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The craft of arts sponsorships

the arts sponsorship sector. Strategic tool High-end private banking brand Coutts is a case in point ... with the Royal Court to sponsor several plays. 'Due to the nature of wealth management and private banking, we ...

Danny Rogers: Nothing in public life is safe from being leaked

, there is the question of how these private PR rants become public. The BBC strongly denies that it leaked either. Harri ... nothing in the cut and thrust of public life is guaranteed to remain private. This requires a complete ...

PR professionals urged to show caution over correspondence with media

the activities of PROs are coming under increased scrutiny amid calls for greater transparency in the private ... -Marsteller Private words committed to paper have always got into the public domain. When using email, Twitter ...

Campaign Viral Chart: Nike interactive ad nets first place

. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...

Top 50 Digital Consultancies

drugs. 'Healthcare is not as social media-driven as elsewhere. It's more driven by traditional ...

RAC hires John Orriss to head marketing

review being run by the US private equity company's procurement team. Last year, Aviva sold the RAC ...

RAB celebrates 20 years of championing commercial radio

broadening our portfolio; then the subsequent move to private ownership with the Bauers in 2008, where ...

Think BR: Weird web culture is bigger than cheap LOLs

shorthand, a method of giving entertaining, personalised responses in both public and private conversations ...

Thai company set for Birds Eye bid

The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...

How social media is removing the barriers between corporate and consumer brands

1,355 346 1009 (+292%) Healthcare 18,140 11,159 6981 (+63 ... %) Healthcare 23,178 13,937 9241 (+66%) Industrials 272,373 196,624 75749 (+39 ... in the industrial, basic materials, healthcare, general financial, and real estate sectors. Of course ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.