Mason holds on to marketing reins at Game amid restructure
04 May 2012 | by Matthew Chapman
administration by private equity firm OpCapita. Several other directors are leaving the business, including ...
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Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
to decide which healthcare services and advice will be provided within their geographic area. These groups ... , with more due to be rolled out in the future. Helen Jeremiah, head of healthcare marketing at Boots UK ... together to provide healthcare services." Follow Matthew Chapman at @mattchapmanUK ...
Ikea overtakes John Lewis as nation's favourite retailer
17 Apr 2012 | by Matthew Chapman
to private equity group Sun European Partners by troubled parent company Peacocks. The Peacocks brand has ...
Game and Gamestation brands survive following acquisition
02 Apr 2012 | by Matthew Chapman
Game Group has been saved by private investment firm OpCapita in a move that will safeguard more...partner at the private equity firm, said: "We strongly believe there is a place on the high street for a ...
BrandAlley shifts focus to customer emotions
28 Mar 2012 | by Matthew Chapman
% discounts on luxury brands to private members, is hoping to build on recent successes after sales grew 60 ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
several furniture retailers to pursue more emotive campaigns. The business, owned by private-equity firm ...
Brand Health Check: Tesco
22 Mar 2012 | by Rachel Barnes
Consumer Healthcare and founder of Spring Retail Marketing; and Darren Keen, managing director of shopper ... Retail Marketing (formerly of GSK Consumer Healthcare and Safeway) The failure of the Tesco 'Big ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
-passes and a private "character meet and greet". The partnership was developed with Disneymedia ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Boomers necessarily distinguish the public from the private sector. Britons cite government fourth ...
Microsoft sues beleaguered Comet over 'counterfeit' goods
04 Jan 2012 | by Matthew Chapman
vigorously." Reports claim private equity firm OpCapita knew about the impending lawsuit before agreeing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
