BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
We've come a long way since the video rental days. Alasdair Reid reports.
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
Co-operative Financial Services has parted company with its digital media agency i-level, and plans to hold a pitch for its online media planning and buying business towards the end of this year.
LONDON - Co-operative Financial Services (CFS) has parted company with its digital media agency i-Level and will hold a formal pitch for its online media planning and buying business at the end of this year.
Having thrust itself into the new-media arena, BSkyB's digital offering has snowballed.
BT Global Services has signed as the first sponsor of CNBC's coverage of major international events. BT will back programming around events such as the World Economic Forum annual meeting and the China Business Summit. The sponsorship deal was brokered by Starcom.
BT is on the hunt for a digital agency to provide online advertising, website design, technology and emerging media services for its BT Global Services division.
The Carbon Trust is conducting a statutory review of all of its marketing services. McCann Erickson handles creative duties, while Universal McCann holds the media planning and buying account. Tequila\London and Tullo Marshall Warren are on its direct marketing roster.
Service stations have largely overcome their perception problem to deliver attractive audiences.
Emap Communications, the business-to-business arm of Emap, has acquired DeHavilland Information Services for £18 million. DeHavilland runs the internet service Public Affairs Briefing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.