BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
It's been a busy couple of weeks for people who think about privacy and data. Lots of surprises to consider, policy to invent and behaviour to interpret. And we're only at the beginning of lots of this stuff.
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
Years back, when I was a young writer at BMP, John Webster said: "The difference between you and me is that you're a gifted amateur and I'm a professional."
Co-operative Financial Services has parted company with its digital media agency i-level, and plans to hold a pitch for its online media planning and buying business towards the end of this year.
LONDON - Co-operative Financial Services (CFS) has parted company with its digital media agency i-Level and will hold a formal pitch for its online media planning and buying business at the end of this year.
The digital production company unit9 has appointed Matt Groves as a partner to head its creative services division. Groves founded 64k in 1995, before joining McCann Erickson in 2002 to set up and head its digital services division.
The combined services of ntl:telewest and Virgin Mobile will be rebranded as Virgin Media in the first quarter of 2007. Virgin Media will offer digital TV, broadband, mobile and home phone services.
WINNER Project: Mastercard keep it hidden Client: n/s Agency: Unit9 Writer: McCann Erickson Art director: McCann Erickson Designer: Athila Armstrong This interactive game was developed by Unit9 as part of the "keep it hidden" through-the-line campaign running for Mastercard around Christmas...
BT is on the hunt for a digital agency to provide online advertising, website design, technology and emerging media services for its BT Global Services division.
WINNER Title: Virgin Money Plastic Surgery Agency: glue London Creative director: Seb Royce Art directors: Christine Turner, Simon Lloyd Writers: Simon Lloyd, Christine Turner Designer: Matt Verity Planning director: Martin Bailie Account manager: Serena Nutting Client: Virgin Money New-media marketing...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.