LONDON - The DIY retailer B&Q is looking for a direct marketing agency to handle the launch of financial services products.
Alan Page, the former creative director of the defunct agency Yellowhammer, and David Gray, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services group called NWD.
Lloydspharmacy, the national pharmacy chain, is launching a campaign to promote two services.
"Buy your first-class return flights to the Moon here!" might be the exhortation greeting Tesco shoppers sometime in the not-too-distant future. At least it could be, considering the rate at which Britain's largest grocer is diversifying its interests into other commercial ventures.
The business consultancy happydog, which counts companies including Xbox, Tesco, Diageo and Unilever among its clients, has made a clutch of senior hirings from advertising agencies as it gears up to offer advertising services to clients for the first time.
PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...
Fallon has revealed its first national press and radio campaign for Moto, Granada's rebranded motorway service areas. The 1 million campaign aims to position stopping at Moto as a de-stressing experience. It will also aim to dispel the popular image of motorway service stations as places...
Regional press sales house The Word has launched a ground-breaking website as the first step towards an online media planning and buying service.
I had been looking forward to the arrival of Open for some time and had already visited the interactive TV service prior to the official launch last week. Despite the limited range of services and the fact that most were fairly basic demos, I felt some excitement at the prospect of what would be on...
Open ... is, of course, called Open ... because no-one s entirely sure how it will work or what the implications are. As in, let s keep an Open ... mind about this. And what on earth are those four dots (mandatory, apparently) all about? According to the design consultancy, Wolff Olins, they help to...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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