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REVIEW: Virgin Home Energy Services reviews its account

Virgin Home Energy Services is reviewing its dormant advertising account, held by Leo Burnett. The agency was appointed two years ago after a pitch against Fallon, when the account was valued at £10 million billings.- Marketing Week.

Seeboard's services receive focus in ads by Archibald Ingall

Archibald Ingall Stretton has created an campaign for the utility company Seeboard to emphasise its range of customer service ideas. The new ads, "referee", "farm" and "bath", feature Seeboard employees taking lessons from everyday situations to influence their work. "Referee" shows...

Media Analysis: Brand Spend Analysis - British Gas ignites interest in its services by spending heavily on TV advertising

The large range of services offered by British Gas - and the fact that it is part of the giant Centrica Group - means it often needs to boost its brand identity, which explains why it spent more than pounds 15 million on corporate advertising alone last year.

Hewlett-Packard in pounds 6m web services deal with IPC Electric

IPC Electric has signed a multi-million-pound deal with computer giant Hewlett-Packard to create a series of internet portals and e-commerce services.

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish.

Evans Hunt Scott extends British Gas Services campaign

Evans Hunt Scott has unveiled a national poster campaign for British Gas Services, the largest central heating installer and maintainer in Great Britain.

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Press Computer Systems Award: Services Advertisement of the Year

Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.