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Billboards and Beyond: Destination media - Motorway services

Service stations have largely overcome their perception problem to deliver attractive audiences.

HHCL/Red Cell hires TBWA's Cobbold for client services role

HHCL/Red Cell has hired TBWA\London's Jason Cobbold as its client services director.

Page and Gray join forces to start NWD marketing services

Alan Page, the former creative director of the defunct agency Yellowhammer, and David Gray, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services group called NWD.

CHI beats three to promote Expedia's range of services

Clemmow Hornby Inge has kicked off the New Year by landing the £4 million Expedia account.

PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong

PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...

Booth Lockett Makin to start up creative services operation

Booth Lockett Makin is launching a creative services company called Blaze and has drafted in Bob Maddams, a former creative at M&C Saatchi, to be the creative director of the new operation. Blaze will offer a range of services, including advertising, direct marketing, sales promotion, sponsorship...

TRAVEL MEDIA: PROFESSIONAL TRAVELLERS ON INFLIGHT MEDIA - Business travellers are a captive yet discerning audience. Here three give their verdicts on airline offerings

BETH BARRY EUROPEAN PLANNING DIRECTOR, OGILVY & MATHER

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.