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Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... also picked up a brief from the financial services company First Direct. The agency ...

IPA lobbies Government for changes to Tupe

The IPA is calling for the exemption of advertising and other professional services from the 2006...as an opportunity to highlight the damaging effect of Tupe on professional services, particularly advertising." ... service provision, such as advertising contracts, were "onerous, unwieldy and costly" for businesses ... the monitoring of enquiries from agencies received via the IPA's employment law service and feedback from members ...

HOTLINE

The California-based global professional services provider eLance has appointed the creative...The California-based global professional services provider eLance has appointed the creative communications agency Naked to work on its branding and identity in the UK. ...

Deloitte sharpens focus on digital offering

Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...

The Week: Direct Marketing News - PAA wins Sony business

Sony Professional Services Europe has awarded its pan-European eCRM business to Partners Andrews

Forget full service

Integration may be the fashion, but don't be fooled into thinking that full service could make a...goods is true for professional services. What it means to have a strategy As a brand, would you ... at all. Professional service brands that follow a "best of both worlds" strategy - selling to the middle ... professional services, particularly ad agencies. When choices in a category are perceived to be at parity ...

BUSINESS: MY M@GAZINE - Four professionals review the online versions of magazines relevant

system means that you can be contacted if a job crops up that fits your criteria, a service I must ... service looks unlikely to oust the heavyweight TES from the staffroom coffee table. It's too easy ... . The Engineer www.theengineer.co.uk Rick Divall, machines manager, Drill Service We get a ...

Who gives good service?

Agencies boast of glowing credentials as supreme client-service businesses, but how good are they...Agencies boast of glowing credentials as supreme client-service businesses, but how good ... with interests in fmcg markets and financial services that was about to launch a range of products and services into the EC. A named employee at this consultancy sent a one-page questionnaire to agency ...

ever more competitive, agencies are likely to turn to medical professionals for help. Meg Carter sounds

Imminent changes to the way drug prescription is handled in the National Health Service...are not medical professionals. In financial services, you don t have to be a financial expert to write a great ... Imminent changes to the way drug prescription is handled in the National Health Service are persuading a growing number of healthcare agencies to turn to medical professionals for advice. However ...

TRAVEL MEDIA: PROFESSIONAL TRAVELLERS ON INFLIGHT MEDIA - Business travellers are a captive yet

CLIENT SERVICES DIRECTOR, MEDIACOM WORLDWIDE You re in the departure lounge, shuffling towards ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.