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Deloitte sharpens focus on digital offering

14 May 2012 | by Sarah Shearman

Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...

Financial Services Compensation Scheme reviews ad account

10 May 2012 | by Jeremy Lee

The Financial Services Compensation Scheme is looking for an agency to handle its advertising

Rapier picks up NHS donor service DM work

10 May 2012 | by Sara Kimberley

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account....boost in NHSBT's marketing activity. Last month, the service launched a radio and online appeal ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

is challenging for all organisations, not least the most globalised, client- focused, professional services ...

B&Q calls direct marketing review

17 May 2012 | by Sara Kimberley

professionals in the building trade....The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ...

Tesco-owned Blinkbox appoints Karmarama to ad account

23 May 2012 | by Anne Cassidy

Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox....Karmarama won the business after a head-to-head pitch against VCCP. The pitch process, which kicked off in March, was handled by Oystercatchers. The appointment comes as the service takes on rivals ... as part of its goal to expand its product ranges. The retailer introduced a service late last year ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting ...

The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

ADT, the security services company, has appointed The Red Brick Road to handle its £2 million ad

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

, Newsworks, as its director of client services and strategy.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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