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and reputation objectives. Consider the financial services branding on the so-called "Boris Bikes", auspiciously ...
Services UAB....The 13-year-old CMS, which had gross assets valued at 1.1m at the end of 2010, specialises in servicing clients in all areas of media planning, buying and research. The deal, terms of which were ... us to offer the full range of Vizeum services on a pan-Baltic level." The acquisition follows ...
memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...
operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...
Of the brands tested, Virgin Atlantic received the most positive feedback, while Orange, which scored well in summer 2008, fell dramatically thanks to a large amount of negative chatter about its customer service. ...
for an agency to provide the full range of marketing services, including advertising, direct marketing
conducted on behalf of the US marketing services company Epsilon....Relatively few of them say their agency of record exceeds their expectations in terms of price, return on investment, client service and "knowledge of my business", the survey claims. Higher numbers ... and planning services, while 31 per cent said the same about customer relationship management. ...
conducted on behalf of the US marketing services company Epsilon....Relatively few of them say their agency of record exceeds their expectations in terms of price, return on investment, client service and "knowledge of my business", the survey claims. Higher numbers ... and planning services, while 31 per cent said the same about customer relationship management. ...
/or more markets being scrutinised, using services such as ours across the spectrum of media management ... services are most in demand? Those that focus on industry-leading practices in terms of setting up ... 's professional and respectful. Agencies know that clients need measurement and evaluation - so it's best all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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