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Publicis set to acquire Chemistry in £14.5m deal

including Orange, Unilever and Tesco. It employs 178 staff and offers services spanning advertising, digital ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

EHS 4D wins BBC customer relationship task

iPlayer service. The BBC now has access to a greater range of data thanks to the growth in video ...

Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... also picked up a brief from the financial services company First Direct. The agency ...

DMB TO SUB - Carlson swoops for planner Culshaw

Culshaw will work on a range of accounts and head the loyalty and communications planning team, servicing clients in direct marketing, loyalty, digital, experiential and sales promotion. During his five years at EHS Brann, Culshaw was the head planner on the agency s flagship Tesco business ...

Carlson swoops for planner Culshaw

Culshaw will work on a range of accounts and head the loyalty and communications planning team, servicing clients in direct marketing, loyalty, digital, experiential and sales promotion. During his five years at EHS Brann, Culshaw was the head planner on the agency s flagship Tesco business, for which he ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.