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2012 CES offers a glimpse into the future for brands

of possibilities showcased last week - and to understand the role of a device and the service design that sits ...

On the Campaign Couch ... with JB

to the effect on the livelihood of agency people, the postal service, the coverprice of The Sun or the quality ... to the public - whose money, let's always remember, it is. The virtues of public-service advertising are easily forgotten. I don't suppose you've even heard of How Public Service Advertising Works, let alone ...

How banks can re-build trust through advertising

and can show off a portfolio of innovative products and services. But any message needs to be delivered ...

It's time to stop worrying and start loving Google

is that its online products and services are very important to consumers - and, therefore, Google is very ... Sterling. Google people want to engineer better information solutions, not provide marketing services ... relation managers Google is hiring. Look at the new and improved services that Google is launching ...

Duffy's flight plan is to be Europe's number one

Standards Authority. But will easyJet be tarred by Ryanair's customer service mishaps? "Fly Ryanair?" one ...

Brands play with Wimbledon

FedEx, the courier service, electronics giant Sony, technology firm IBM, and Lavazza coffee

Billetts brand makes way for Ebiquity

Media auditor Billetts and advertising monitoring service Xtreme Information are being replaced

Orange brand under spotlight at IPA Effectiveness evening

, but also service innovations Orange introduced, such as billing by the second rather than by the minute ...

Slogan competition picks crop from the past year

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.