Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
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Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
professionals in their 20s and 30s who, according to research by Saatchi LA, look for tools to help them share ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
of possibilities showcased last week - and to understand the role of a device and the service design that sits ...
Lewis views Vevo as the offer he couldn't refuse
08 Jul 2011 | by Maisie McCabe
" and explains that the service shows one pre-roll ad every seven minutes. "The philosophy in the States ... . And by competitors, Lewis means broadcasters, rather than services such as Spotify. Online video is a difficult ...
Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
Embrace Life ad scoops YouTube advertising award
19 Nov 2010 | by Noelle McElhatton
to showcase the professionalism and creativity of long-form ad content as well as shorter executions ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
the professionalism and creativity of the long-form ad content as well as shorter executions that consumers can ...
ASA to cover VoD service providers
02 Aug 2010 | by Daniel Farey-Jones
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services...the law the updated Communications Act covering regulated VoD services have now been added ... . If the ASA investigates complaints about an ad on an ATVOD-regulated service, it will contact the marketer ... the service provider about potential breaches of the appendix rules. Conversely, it will contact ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
