Pitch update
10 May 2012
Procurement Service, Jenny Grey, the executive director for government communications, and Francis Maude ...
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Do media plans need mags?
10 May 2012
This year, the Professional Publishers Association hit on a rather clever logo and branding proposition for its annual conference, which took place yesterday (9 May) at the London Hilton Metropole. "Publishing+" sums up the magazine medium's continuing (and very understandable) ontological insecurities ...
One publishing chief who still believes in print
10 May 2012
is that the Professional Publishers Association counted more than 3,300 consumer mags on the shelves last year. Clifford ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
? Simply put, it's the joining of TV with the internet to create new services and screen experiences ... . Meanwhile, Sky has announced the launch of its own internet TV service, which will be available to people who don't subscribe to a pay-TV service and allow them to catch up and receive premium services ...
Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
serviced on a group level, such as by an Engine collective or a WPP "Team", that its proponents claim ...
Double Standards - How is performance marketing helping digital?
10 May 2012
? As an industry, we will continue to respond to an advertiser-led marketplace by packaging a range of services within specialist agencies, with new business models to service those client needs. When looking purely ...
All about ... The future of BSkyB
10 May 2012
development, advertising, marketing and consumer service provision over the last 20 years. A change ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
acknowledges it was a mistake to assume that a US operation could be serviced out of Los Angeles, where ...
Hotline: Spotify hires PHD
10 May 2012
Spotify, the online music service, has hired PHD to work on its UK media planning and buying.
Hotline: IPG Mediabrands appointment
10 May 2012
services EMEA/G14. Harris is currently the head of digital for UM in EMEA/G14 and will retain these duties
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
