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Lifeline: Unilever's media business

19 Jan 2012 | by Staff

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...

Pitch Update

19 Jan 2012

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

tradition of public service - his grandfather was a member of the Southern German parliament - when he ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

29 Jul 2011 | by Sara Kimberley

fragrance and home cleaning. BBDO and Ogilvy Mather will service the SC Johnson business from ... at the highly professional way we have managed SC Johnson s business over the years as well as the strong ...

TRESemmé readies sponsorship campaign for Britain's Next Top Model

27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by FBH Incite, features a series of 15-second idents and five-second break bumpers, supported by online and social media activity alongside a dedicated microsite. The activity uses the strapline, "A catwalk look every day," continuing the brand's positioning as a "professional ...

David Pullan takes Unilever role at Mindshare

12 May 2011 | by Jeremy Lee

Football Club, president of client services at Isobar and strategic marketing and brand development ...

Close-up: Will procurement-led roster lead to blander production?

08 Apr 2011

will be wholeheartedly involved in the process. Jorgen Bartsch, its vice-president, global marketing services, says ... -president, global marketing services, Unilever Q: Will production companies on the roster get guarantees of work ...

JWT and McCann share Viagra ad business

07 Apr 2011 | by Sara Kimberley

JWT will target healthcare professionals with an ad campaign raising awareness of a "patient support ...

Unilever to create TV production roster

31 Mar 2011 | by Jeremy Lee

Jorgen Bartsch, Unilever s VP global marketing services, is leading the initiative, which will involve building a 15-strong internal team to manage the relationships. Bartsch stressed that Unilever s advertising agencies are involved in the process of selecting which companies it would work with in the future ...

Inferno lands Dove Spa creative brief

03 Mar 2011 | by Campaign staff

, digital and in-store, and will be supported by social media. Inferno will also develop the professional ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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