to remove filtersJWT and McCann share Viagra ad business
07 Apr 2011 | by Sara Kimberley
JWT will target healthcare professionals with an ad campaign raising awareness of a "patient support ...
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Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
tradition of public service - his grandfather was a member of the Southern German parliament - when he ...
GlaxoSmithKline kicks off $1bn US media review
15 Sep 2010 | by Mark Banham
GSK for future growth by ensuring we are benefiting from world-leading strategic planning services ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
GSK calls pan-Euro advertising review
08 Oct 2009 | by Matt Williams
expertise in creating campaigns that target large corporations and healthcare professionals. GSK ...
Boehringer Ingelheim reviews £20 million media account
06 Aug 2009
portion. The two agencies have responsibility for the Healthcare Professional launch and consumer disease ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
