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WPP lands global Bank of America ad and branding account

04 May 2012 | by Daniel Farey-Jones

financial services. "These agencies, led by Team Bank of America at WPP, will help us better communicate ...

RBS Group consolidates digital into M&C Saatchi

26 Apr 2012 | by Sara Kimberley

all digital ad production for the financial services giant. M C Saatchi s appointment strengthens ...

Virgin Money undertakes Branson stunt as part of ad campaign

10 Jan 2012 | by John Reynolds

choose Virgin Money, including claims that it put "customer service ahead of cost-cutting" and "By making ...

Saga appoints VCCP to reinvigorate brand

04 Jan 2012 | by Matt Williams

Saga Group, the UK's leading provider of services for over 50s, has appointed VCCP to handle its...in previous generations." Saga currently offers a range of services to over 50s, including holidays, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...

Santander launches £27m media agency contest

20 Oct 2011 | by Jeremy Lee

consumers that it is striving to improve its services. The TV ads used the bank s Formula One brand ...

Jeremy Lee: Walker Media is a victim of Barclays' network oddity

29 Sep 2011 | by Jeremy Lee

the service that Walker Media provides. The agency's chairman, Phil Georgiadis, is a highly principled ... -by-line trading and a top-level bespoke media servicing for clients - that seem somewhat at odds with the Group M ...

How banks can re-build trust through advertising

02 Sep 2011 | by Jamie Robertson

and can show off a portfolio of innovative products and services. But any message needs to be delivered ...

Santander appoints Euro RSCG

28 Jul 2011 | by Matt Williams

Euro RSCG secured the position without a pitch and will oversee a number of strategic projects for the bank s retail division as it looks to combat the public s perceptions of its poor customer service ... marketing strategy to help combat the public s poor perceptions of its customer service. The bank ...

RBS calls digital advertising pitch

14 Apr 2011 | by Sara Kimberley

Lida for DM and Carlson Marketing for its personal banking services. Last year, RBS overhauled its ...

Lloyds TSB promotes Money Manager

01 Mar 2011 | by Sara Kimberley

Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service...and outdoor. An online film has also been created to teach customers how to use the new service. Damon ...

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