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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...

Barclaycard introduces new strapline in Christmas campaign

's important to them. He added: "The new campaign will cover the broad spectrum of products and services we ...

MPs seek ban on ads for high-interest loans

reference to free advice services such as Citizens Advice. The Bill is due to be discussed in March ...

American Express pitches philosophy in new TV ad

have focused on specific benefits and product services offered by American Express. This is the first ...

SFW and Vizeum scoop credit brief

Credit Confidential, a new online credit monitoring service, has appointed Stephens Francis Whitson...Confidential is positioning itself as a competitor to existing online credit services such as Experian ... monitoring companies are looking to build their brands as demand for their services increase. ...

Loans firm Wonga rapped for light-hearted ads

that the service offered was a trivial one that could be considered in a light hearted manner. "We considered ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.