Maxus appointed to financial services media brief
23 Jul 2010 | by Mark Banham
WPP agency Maxus has been awarded the media planning and buying brief for financial trading firm ODL Markets.
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The Corner scoops Orbis ad business
03 May 2012 | by Ian Darby
of the most progressive financial services companies around. They recognise how ripe the financial market ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Rapp Edinburgh wins place on Standard Life roster
24 May 2010 | by Daniel Farey-Jones
not just of the Standard Life brand but also of the wider financial services marketplace." The win boosts ...
'We are not a place for narrow-minded people'
21 May 2010 | by John Tylee
as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well...it can aspire to move into a higher league alongside Apple and other popular service brands. "That's our ... to have prepared him well for an HSBC role that combines leadership of personal financial services ... services brand with more than 125 million customers in 88 countries? Hungate believes it has a lot to do ...
Carat scoops £70m global Deutsche Bank media brief
14 Jan 2010 | by Anne Cassidy
was previously held by Universal McCann. The company offers financial products and services for corporate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
