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will market, sell and service water products, including home water dispensers and office water coolers ...
MEC, the media agency across Danone's brands, went up against a range of PR, social and full-service digital agencies to win the account. The appointment is the first time Volvic has hired an agency to take charge of its social media, mobile and digital strategy, although the brand has worked ...
Score: 8 Agency fact file: CHI Partners Type of agency Full service Company ownership Independent (minority stake held by WPP) Key personnel Johnny Hornby founding partner Jon Burley executive creative director Sarah Golding managing ...
The campaign, created by M C Saatchi, promoted the shot-sized caffeinated drink, Lucozade Alert Plus, and aired on Channel 4 and its digital service 4oD. Despite receiving 81 complaints from TV viewers who had found the ad misleading and irresponsible, "because it implied the product could improve ...
The TV ad, which was also shown on ITV's video on demand service, was created by Abbott Mead Vickers BBDO and showed a woman and a man sitting near each other at a bar. A breaking news story then played on the bar's TV and a reporter said: "I can now officially confirm that a huge asteroid is on a ...
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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