Carat Manchester scoops John West media
01 Sep 2011 | by Katherine Levy
West Foods, said: "We were looking for strong account planning and an intensive client service ethic ...
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Pitch Update
19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
Nutella ad escapes ban despite 31 complaints
29 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
to control the scheduling of ads around programmes accessed via VoD services. Ferrero said it subsequently ... appeared in or around the Jamie Oliver programme, and had no plans to advertise Nutella via VoD services ...
Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's
17 Jan 2011 | by Raahil Chopra
, vice president, client Servicing, said, "The film truly portrays the real story of every husband ... , Anupama Ahluwalia, Pooja Talwar. Client Servicing Team: Samarth Shrivastava, Rajesh Nair, Rahul ...
'Rotten made the hairs on my neck stand up'
13 Aug 2010 | by John Tylee
customers, breathing new life into a seemingly moribund doorstep service. Tough decisions Riding out ...
Publicis Groupe in Chinese acquisition to service Nestlé
12 Jul 2010 | by Daniel Farey-Jones
the Chinese full-service advertising agency, G4.
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
