Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
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IAA launches global ad competition with live Canon Europe brief
16 Mar 2011 | by Arif Durrani
The competition forms part of the IAA's ongoing commitment to education in marketing communications and showcases the talents and skills of the next generation of industry professionals. This year, the competition's global brief has been developed with Dentsu London and client Canon Europe ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
COI calls DM pitch for children's brief
04 Jun 2009
marketing account for its Early Years Professional Status initiative.
IPA Effectiveness Awards 2008: Bronze Award - learndirect
07 Nov 2008
This paper reveals how learndirect launched a free and independent telephone and web-based Careers Advice service in January 2006. A multimedia campaign was created that took a fresh approach in a category characterised by brands promoting their functional service attributes and/or the possible ...
So you want to get ahead in advertising ..
12 Sep 2008
top professionals from the industry tell their stories and offer advice on how to get noticed.
Close-Up: 24 hours with ... Tom Gibson, Saatchi & Saatchi London
12 Sep 2008
Name: Tom Gibson Job: Graduate trainee, Saatchi Saatchi London Professional mission: Planning gold in 2012 Personal mantra: Follow your heart 6.45am Wake up. It's my sixth week working at Saatchi & Saatchi. I still can't believe I am working here. 8.38am Arrive at work. Remind myself ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
