William Hill reviews £13m media account
10 Nov 2011 | by Sophie Maden
to highlight William Hill s betting services. Spots feature flashing words and images to communicate its range of services and technology. ...
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Paddy Power rapped by ASA over Luis Suarez ad
04 Jan 2012 | by Sarah Shearman
in his role as a professional footballer, rather than in connection with the act of gambling. The ASA ...
McCann Erickson and UM win £5m Tempur mattresses account
14 Dec 2010 | by Katherine Levy
The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...
Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Ikea promotes kitchen installation service with surprise makeover ads
23 Feb 2010 | by Daniel Farey-Jones
LONDON - Ikea is to run a trio of ads across consecutive ad breaks on Channel 4 tomorrow showing its Kitchen Squad surprising people by ripping out their old kitchen and installing a new one.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
