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of support and services including mobile and data management. Dan Clays, who started as managing director ...
The advertising watchdog, which recently referred Groupon to the Office of Fair trading over "serious concerns" about its trading practices , has upheld complaints against two of its promotions. One was for an email and website promotion for grocery service Ocado. It offered a midweek delivery ...
This is Lloydspharmacy's first campaign since awarding its 3m ad account to TDA last November . The campaign intends to drive online sales of treatments for men through its Online Doctor service. The ads ... of the service, but will encourage more men to get the treatment they've been too embarrassed to ask about before ...
EHarmony, the online dating service, is reviewing its £7 million UK media planning and buying
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
rival would make a virtue of the fact that it doesn t have anything like a comparable service ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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