NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar
15 Dec 1995 | by CLAIRE BEALE
of Dewe Rogerson s flagship accounts. It has handled the business on a full-service basis for several ...
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NEWS: DMB&B and BBJ scoop Littlewoods joint prize
15 Dec 1995 | by CLAIRE BEALE
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...
MEDIA: FOR THE RECORD
08 Dec 1995
s interactive delivery system, Videoway, will benefit from a new headline service on the leading news ...
NEWS: HOTLINE
08 Dec 1995
recovery service. Pitches are understood to be due next week and a decision is expected before ...
NEWS: Scottish Widows to review pounds 6m media in five-way contest
01 Dec 1995 | by CLAIRE BEALE
that he was happy with Dewe Rogerson s service, and said there were no plans to move the creative ... has handled the work on a full-service basis for more than ten years. ...
NEWS: Norwich Union awards Saatchi direct rethink
01 Dec 1995 | by STEFANO HATFIELD
to increase support for their direct services. Meanwhile, Abbey National is also planning a major move ...
SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers
01 Dec 1995 | by NICOLE DICKENSON
. It is the quality the client wanted the advertising to reflect - along with professionalism. The campaign, which ...
NEWS: Scottish Amicable’s pounds 3m media to shift from BMP to Lowes
24 Nov 1995
on the account on a full-service basis for some time. Mike Smallwood, the media director of Lowes, said his media team had demonstrated the value of a full-service approach and took the media account ...
TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
their offerings. Financial services is still the leading product category for the medium. Now Richard Branson ... fundamental changes for the providers of telemarketing services. While BT still controls the high ground ... National long- Nil distance Value call services 0891 49 ...
NEWS: Abbott Mead picks up pounds 15m Prudential prize
12 Jan 1995 | by JOHN TYLEE
quarter of the year, will be to strengthen the Prudential brand within the crowded financial services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
