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D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...
BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...
and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook, political...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook ...
, Rugby World. Did somebody use the word professional ? As if to make the point, it s also expensive ...
as the ultimate full-service agency , it raised wider questions. Following on from agencies ... unbundle its media and still keep the full-service culture on which its reputation is based. In an ideal world, most top executives will tell you that the full- service model is best. But the need ...
director of BBJ Media Services, says that doesn t have to be so. It wouldn t compromise our room ...
to provide clients with a service that optimises the cohesive use of print and electronic media in support ...
Twice in the past two weeks I have offered myself up to a couple of full-service agency media...Twice in the past two weeks I have offered myself up to a couple of full-service agency media ... to ensure that is to offer media on a full-service basis. And they wouldn t, both maintained stoutly, pitch for third-party media-only business. Oh yeah? Indeed, one passionate defender of the full-service ...
agreement that changes are needed to encompass a thriving service. Cecilia Garnett, chief executive ... Production company view Probably the best in the business. Very straight and professional. Never takes ... Director and founder of MPP Marketing Services Pedigree Works only with retained clients, including ...
to the new channel. The team, which media buyers recently voted the most professional of all TV sales ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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