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MEDIA: FORUM; Will client-by-client deals help airtime trading?

media-literate clients? Bob Wootton, the director of media services at the Incorporated Society ... . Jerry Buhlmann, the managing director of BBJ Media Services, thinks that might just be the point - ITV ...

SCANDINAVIAN MEDIA: Scandinavian newspapers on the attack; Chasing the Holy Grail of the personalised newspaper

of the newspaper, to achieve a level of personal service unheard of in most countries. In Finland, as many ... by the postal service. At the Aamulehti production plant in Tampere, Finland, 20,000 copies a day out ...

NEWS: HOTLINE

remains with All Media Services. Cowan Kemsley Taylor has won pounds 1.5 million worth of new ...

CLOSE-UP: NEWSMAKER/TONY DOUGLAS; COI learns from the poacher turned gamekeeper

shake-up of its senior management (Campaign, 22 November) under which six new client service directors ...

OPINION: Tangible results guarantee true advertising happiness

client service people s squirming inability to cogently and concisely justify the return on investment ...

SCANDINAVIAN MEDIA: TV ads still leave the nordics cold

Services, two-thirds of consumers had a positive attitude to press ads, but only 20 per cent were ...

INTERNATIONAL: MEDIA OWNER PROFILE; Electrical giant aims to take CBS back to the top position

into international channels and online services - all of which would be able to help share the programming cost ...

SCANDINAVIAN MEDIA: Scandianvian newspapers on the attack; The finnish press pact

channels are starting to charge for services such as films and sport. This has made it harder ...

SCANDINAVIAN MEDIA: The moral crusade against tv ads for children

that the broadcast service and its advertising conformed to local laws in the country of origin ...

MEDIA: MEDIA CHOICE

Elton and Alan Levy, BBJ Media Services, creative: DMB&B..., BBJ Media Services, creative: DMB&B ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.