NEWS: WWAV Rapp Collins releases NSPCC ad for seasonal funds
29 Nov 1996
and John O Donnell, donated their services to the project for free. Seresin s ad, lost children ...
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FEATURE: Do banks understand brands?
13 Dec 1996 | by BRENDAN LLEWELLYN
of the banking market between themselves, offering parity products and services at parity prices and doing so ... is for stronger customer relationships to help retain them, and for cross-selling to other services ... in its delivery and service. Its target market likes to be characterised as busy - far too busy ...
AIRPORT ADVERTISING: Clients’ experience of airport ads
01 Nov 1996 | by RICHARD COOK
, such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... Service for business travellers with a big multi-media campaign across Europe, and in the UK used TV ...
NEWS: MGM wins pounds 4m Britannia media pitch
25 Oct 1996 | by GORDON MACMILLAN
The financial services group, Britannia, has awarded its pounds 4 million media planning...The financial services group, Britannia, has awarded its pounds 4 million media planning and buying business to Manning Gottlieb Media after a four-way pitch. MGM beat off competition from ... Grant, marketing services controller at Britannia, commented: It was a logical time to review ...
NEWS: HOTLINE
25 Oct 1996
Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service...Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service global account. In Europe, the creative account is handled by Grey Belgium. In the UK Samsonite spends pounds 300,000 through Optimedia. Arc Advertising and the Media Factor are understood ...
NEWS: Standard Life poised to review ad account
25 Oct 1996
no brand advertising since October 1995. The full-service account, with Faulds Advertising ...
NEWS: Steve Grime joins Mitchell Patterson as partner
25 Oct 1996 | by JOHN TYLEE
offering a range of services (Campaign, 27 September). Grime has won a string of Campaign awards ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
25 Oct 1996 | by GEORGE BOYTER
it was spawned, but with other products and services. The relaunch of Low C uses Paul Calf, a fictional ...
NEWS: Marks and Spencer set to test TV spots in northern region
18 Oct 1996
of a lifetime and turning to TV to maintain and expand its financial services in an increasingly ... region for the next four weeks. Richard Waugh, the M&S Financial Services head of marketing, said ... years after M&S entered the financial services market with the launch of its first charge card. Since ...
Private view
27 Sep 1996 | by GREG DELANEY
banking service Client: Mike Lavender, assistant general manager, marketing services Brief: Show ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
