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CAMPAIGN DIRECT: MARKETING CHALLENGE; Will Channel 5’s mix ’n’ match style build a coherent brand?

to have another free service, Brook claims. He asserts that the launch date has been delayed only once ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: Littlewoods Agency: BBJ Media Services Buyer: Shaun Jordan...Client: Littlewoods Agency: BBJ Media Services Buyer: Shaun Jordan Client: Nike Agency: Manning Gottlieb Buyer: John Williams Client: Ford Probe Agency: The Network Buyer: Haldun Kayai Programme : Cutting Edge TV station: Channel 4 Date: 7 October, 21.00 Break ...

NEWS: PHD and TMD share pounds 12m Granada

means TMD will handle the restaurants and services divisions which have a budget of pounds 5 million ... , and Lowe Howard-Spink, which handled media on Granada s motorway service stations. David Read ... , for their high level of service and their track record in using innovative communication solutions ...

NEWS: Marks and Spencer set to test TV spots in northern region

of a lifetime and turning to TV to maintain and expand its financial services in an increasingly ... region for the next four weeks. Richard Waugh, the M&S Financial Services head of marketing, said ... years after M&S entered the financial services market with the launch of its first charge card. Since ...

NEWS: Butler Lutos scoops European tax-free shopping business

VAT-refunding company in Europe, and its service is offered by more than 100,000 retailers. When non ...

NEWS: HOTLINE

and Bonnie and Clyde for Entenmanns Cakes. Health warnings on financial services ads are likely ...

MEDIA: FOR THE RECORD

joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings service at the start of 1997. Citybase will provide up-to-date entertainment and TV listings ...

Private view

banking service Client: Mike Lavender, assistant general manager, marketing services Brief: Show ...

NEWS: MediaCom scoops pounds 30m Citibank and Mars media buying

services, and has been confirmed as the sole media buyer of record for Mars in 13 European countries....services, and has been confirmed as the sole media buyer of record for Mars in 13 European countries ... . Optimedia s sister agency, BMZ, handled the Citibank card services account in Germany, although, to date, it has been a low-spending piece of business. The card services account is effectively a new ...

NEWS: Yellow M nets pounds 7.5m motor task with TMC

Yellow M, the Newcastle-based full-service agency, and the Media Centre Manchester have scooped...Yellow M, the Newcastle-based full-service agency, and the Media Centre Manchester have scooped the pounds 7.5 million advertising account for the motor dealership, Reg Vardy. Yellow M and TMC ... , which had handled the account on a full-service basis. Reg Vardy is one of the largest motor ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.