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NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign

08 Nov 1996

Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...

NEWS: Zenith Direct sees off CIA to land Viglen media account

25 Oct 1996

by Lesniak Jones Liddell on a full-service basis, with CIA responsible for TV buying. Viglen is seeking a ...

NEWS: US computer giant hands global task to Euro RSCG group

25 Oct 1996

full-service global advertising. Iomega had split its account between Ammirati Puris Lintas in Europe ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

25 Oct 1996 | by GEORGE BOYTER

it was spawned, but with other products and services. The relaunch of Low C uses Paul Calf, a fictional ...

CAMPAIGN DIRECT: ISSUES; Leave a message on Vera’s answering machine

25 Oct 1996 | by MICHELE MARTIN

the preserve of direct-sell manufacturers and financial service companies, brands such as Tango, Martini ...

DIRECT MARKETING: Understanding dataculture

06 Sep 1996 | by GORDON MACMILLAN

financial services, information technology and telecommunications groups. You only have to look at a ... with fearsome looking computers, serviced by an army of people who spend their days collecting and inputting ... and servicing system to offer customers a single point of contact, but it found that no more than 9 per cent ...

INTERACTIVE: Case study/Leo Burnett; Why Burnetts wanted the flexibility of CD-Rom to display its credentials

06 Sep 1996 | by CLAIRE BEALE

or those seeking a full-service offering, and clients interested only in tapping into one of Burnetts ...

NEWS: Team Saatchi wins bill-paying service after four-way pitch

26 Jul 1996

-out of CashStop Services, a new company that will install bill-paying terminals at local retailers (Campaign, 21...roll-out of CashStop Services, a new company that will install bill-paying terminals at local retailers (Campaign, 21 June). CashStop - which has signed up utility and service companies ... : We are developing a service which will make it much easier for people to pay their bills. Team ...

NEWS: HOTLINE

26 Jul 1996

-European relaunch of its executive-class flight service. The list of agencies includes Ogilvy and Mather, Saatchi...Lufthansa will see pitches in Germany on Friday for the pounds 10 to pounds 12 million pan-European relaunch of its executive-class flight service. The list of agencies includes Ogilvy and Mather, Saatchi and Saatchi and the incumbent, Young and Rubicam. Phil Lawlor, the marketing director ...

NEWS: Toshiba launches laptop TV blitz

26 Jul 1996 | by KAREN YATES

that the campaign was trying to reach professionals in large corporations who are responsible for buying computers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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