01 Nov 1996
service and the sort of service you expect on aeroplanes.
Andrew Harvey, MML s marketing director ...
01 Nov 1996
| by RICHARD COOK
, such as Japanese at Heathrow.
Nokia
Heikki Norta, general manager for marketing services, Europe ...
Service for business travellers with a big
multi-media campaign across Europe, and in the UK used TV ...
25 Oct 1996
| by MAIRI CLARK
said: If you want a meal then go to a restaurant.
Your prices are cheap. Is your service cheap? What are the flight
attendants like?
Our service is relaxed. When you book, you are given a ...
and reliable. They don t need to be convinced by expensive TV ads.
Who are you aiming your service at ...
25 Oct 1996
| by MICHELE MARTIN
the preserve of direct-sell
manufacturers and financial service companies, brands such as Tango,
Martini ...
27 Sep 1996
| by CAROLINE MARSHALL
this year.
Separately, Vodafone has won the right to market its phones and services
to BA ...
27 Sep 1996
| by GREG DELANEY
banking service
Client: Mike Lavender, assistant general manager, marketing services
Brief: Show ...
09 Aug 1996
| by CLAIRE BEALE
placement
opportunities and advertising on the planned interactive service.
Katz pitched ...
, which was developed by Katz and Harvester s media company, BBJ
Media Services, was designed to offer ...
26 Jul 1996
that
the decision to move the account followed a review of the services that
were available from each company.
While MBS provided a high-quality service, the opportunities we see and
the growing complexity ...
26 Jul 1996
-European relaunch of its executive-class flight
service. The list of agencies includes Ogilvy and Mather, Saatchi...Lufthansa will see pitches in Germany on Friday for the pounds 10 to
pounds 12 million pan-European relaunch of its executive-class flight
service. The list of agencies includes Ogilvy and Mather, Saatchi and
Saatchi and the incumbent, Young and Rubicam.
Phil Lawlor, the marketing director ...
05 Jul 1996
| by STEFANO HATFIELD
services more than we worry about our
competitors.
How much of the chairman s wife syndrome ...