27 Sep 1996
-of-sale material and other a la carte
services which, according to the agency, now make up a major part of its ...
27 Sep 1996
| by ANNE-MARIE CRAWFORD
to keep people informed
about the great range of services on offer and to make sure ...
into the
millennium, by which time she says it will need pounds 2 million a year
to constantly improve its services ...
concerns itself with younger advertising
professionals. It runs a job shop and helpline for those seeking ...
27 Sep 1996
| by DOMINIC MILLS
of devoted service it s hard to remember
exactly. But no matter. The old ideas are sometimes the best and...I have a sneaking feeling that I may have written this column before -
after five-and-a-half years of devoted service it s hard to remember
exactly. But no matter. The old ideas are sometimes the best and,
anyway, at least it s consistent.
It s about the continued onslaught of new media ...
27 Sep 1996
Smith, that the marketing services industry
enjoyed its best year since the start of the decade...It is encouraging to be able to report, courtesy of the specialist
accountant, Willott Kingston Smith, that the marketing services industry
enjoyed its best year since the start of the decade as clients spent
more, agencies made better profits, more people were employed,
productivity per employee ...
27 Sep 1996
| by MEG CARTER
?
Pan-European radio has a patchy track record: while a number of current
services can be heard ...
national service to become international in reach, such
as BBC Radios 1 to 5 and Virgin 1215.
Perhaps the best-known European radio service was Radio Luxembourg, a
commercial station launched ...
27 Sep 1996
from ad agencies and advertisers for a
single professional auditing standard for Websites. John ...
27 Sep 1996
| by CAROLINE MARSHALL
Caroline Marshall talks to the man who is confident of an old brand s
values
To many marketers, the idea of relaunching a brand that young people
associate with boring dinner parties full of middle-aged couples would
have all the appeal of professional suicide - hard work with scant ...
27 Sep 1996
| by GORDON MACMILLAN
.
The Guardian intends to charge for additional services, such as logos
and graphics, and creating complex ...
of sense and is the right way to service readers and clients. We
are not duplicating what we do ...
the opportunity to put curriculum vitaes online. A service called
Early Bird will enable users to enter ...
27 Sep 1996
| by RICHARD COOK
to that the surprising success of BSkyB s satellite services and US
companies faced a classic conundrum: to expand ...
companies offering telephone
services in 1989 and the decision of BSkyB to make its programme
packages ...
the Continent as digital broadcasting
takes off in the next 18 months.
The service will offer Warner ...
27 Sep 1996
joined forces with AT s Calling Service.
Microsoft is to launch a global online TV listings service at the start
of 1997. Citybase will provide up-to-date entertainment and TV listings ...