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NEWS: Aldred founds new company to supply ‘a la carte’ services

-of-sale material and other a la carte services which, according to the agency, now make up a major part of its ...

NEWS: JWT media head to be NABS chief

to keep people informed about the great range of services on offer and to make sure ... into the millennium, by which time she says it will need pounds 2 million a year to constantly improve its services ... concerns itself with younger advertising professionals. It runs a job shop and helpline for those seeking ...

MEDIA: PERSPECTIVE; Advertising in the oddest sites won’t outlive the novelty

of devoted service it s hard to remember exactly. But no matter. The old ideas are sometimes the best and...I have a sneaking feeling that I may have written this column before - after five-and-a-half years of devoted service it s hard to remember exactly. But no matter. The old ideas are sometimes the best and, anyway, at least it s consistent. It s about the continued onslaught of new media ...

OPINION: Little joy for agencies as overall spend increases

Smith, that the marketing services industry enjoyed its best year since the start of the decade...It is encouraging to be able to report, courtesy of the specialist accountant, Willott Kingston Smith, that the marketing services industry enjoyed its best year since the start of the decade as clients spent more, agencies made better profits, more people were employed, productivity per employee ...

SUPPLEMENT: EUROPEAN MEDIA; Can pan-Euro radio play to local strengths?

? Pan-European radio has a patchy track record: while a number of current services can be heard ... national service to become international in reach, such as BBC Radios 1 to 5 and Virgin 1215. Perhaps the best-known European radio service was Radio Luxembourg, a commercial station launched ...

NEWS: International audit standard ‘is on the cards’ for Net sites

from ad agencies and advertisers for a single professional auditing standard for Websites. John ...

CLOSE-UP: CLIENT OF THE WEEK; Cointreau client hits the spot

Caroline Marshall talks to the man who is confident of an old brand s values To many marketers, the idea of relaunching a brand that young people associate with boring dinner parties full of middle-aged couples would have all the appeal of professional suicide - hard work with scant ...

NEWS: Guardian set to extend grasp on classifieds with online version

. The Guardian intends to charge for additional services, such as logos and graphics, and creating complex ... of sense and is the right way to service readers and clients. We are not duplicating what we do ... the opportunity to put curriculum vitaes online. A service called Early Bird will enable users to enter ...

SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe

to that the surprising success of BSkyB s satellite services and US companies faced a classic conundrum: to expand ... companies offering telephone services in 1989 and the decision of BSkyB to make its programme packages ... the Continent as digital broadcasting takes off in the next 18 months. The service will offer Warner ...

MEDIA: FOR THE RECORD

joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings service at the start of 1997. Citybase will provide up-to-date entertainment and TV listings ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.