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Mellors Reay lands task for health service advice line

19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT

Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced

19 Dec 1997 | by ALASDAIR REID

and the new service has potential. But I can see CNBC being encrypted and developed as part of a ...

CCHM restructures operation in bid to target more clients

19 Dec 1997 | by RICHARD COOK

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire...The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector. The agency, which was formed as Hill Murray in 1984, renamed itself as CCHM in May and appointed Lucian Camp, the creative director of DMB s financial services background ...

Universal restructures for expansion

19 Dec 1997 | by ANNA GRIFFITHS

services to its existing client base while aggressively seeking new business next year....Universal McCann has restructured into five separate business units as it seeks to maintain services to its existing client base while aggressively seeking new business next year. The shake-up was orchestrated by Universal s joint managing directors, Fiona Smedley and Chris Shaw, who took over from Trista ...

Leo Burnett beats Dorland to pounds 2m John West account

19 Dec 1997 | by KAREN YATES

of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good ... Restricted Service Licence during January. City News Radio will broadcast from 5am to 10am on a frequency which can be received within the Square Mile. Should the trial be a success, the service will be put ...

INTERNATIONAL: MEDIUM OF THE MONTH - News, business, travel, sport ... in 22 minutes. Eleanor Trickett tries to keep up with 1010 WINS

19 Dec 1997 | by ELEANOR TRICKETT

, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so...You give us 22 minutes. We ll give you the world, is the boast from the New York radio station, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so every 22 minutes, you ll hear business news, travel, sport and two sets of headlines. In fact ...

RAC’s new marketer set to hold creative and media pitches

19 Dec 1997 | by KAREN YATES

rescue service, with around six million members as opposed to the AA s nine million. In an effort to counter this, the RAC relaunched earlier this year as a transport management service with a ...

TMD Carat secures pounds 5m planning and buying for Princes

19 Dec 1997 | by ANNA GRIFFITHS

TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full-service ...

Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...

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