Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...
services to its existing client base while aggressively seeking new business next year....Universal McCann has restructured into five separate business units as it seeks to maintain services to its existing client base while aggressively seeking new business next year. The shake-up was orchestrated by Universal s joint managing directors, Fiona Smedley and Chris Shaw, who took over from Trista ...
TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full-service ...
rescue service, with around six million members as opposed to the AA s nine million. In an effort to counter this, the RAC relaunched earlier this year as a transport management service with a ...
s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...
respect them. Our focus will be on people, services and ideas rather than structures. There is also now ...
years worth of insurance, warranty and servicing that comes free with Daewoo cars. Champagne ...
and headhunters who do not advertise their services effectively discriminates against outsiders who do ... time as they can on recruitment. Eddie Bowman, head of client service at Ogilvy You could hire ...
television. In the meantime, the measurement of digital TV services will be undertaken by additional ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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